OMEGA: The flagship Watch making Brand enters the world of luxury sunglasses


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Tags: sunglasses,fashion, fashion style, women clothing, fashion for men





The OMEGA, the emblematic Swiss Watch making Brand presents the first collection of sunglasses for both men and women. In collaboration with the Marcolin Eyewear in Italy, these products represent the new extension of the OMEGA activities where watches and jewels are already famous for the exceptional quality and expertise.

The first summer collection will be available exclusively at the OMEGA Boutique worldwide from August 2016. The OMEGA has each pair of sunglasses in two different sizes and each model in two color shades.

The creation of sunglasses was inspired by the heritage and the products of the brand. This resulted in many aesthetic and technical details in their design, making each pair unique. With a closer look you can observe some features, such as the floral motif used in the OMEGA jewelry, the characteristic design of watches Constellation family, the flexible links that resemble the crown of a watch, the glossy black finish that evokes the ceramics collection watches OMEGA “Dark Side of the Moon” or metal frames inspired by the stainless steel.

Raynald Aeschlimann, Chairman & CEO of OMEGA commenting on this new launch, he said: “This is an exciting step for OMEGA, it leads our brand into new areas of creativity. Thanks to our long history, no real substance and authenticity and we ensure that they truly reflected in every pair of sunglasses. It is also constructive to share this work with Marcolin GROUP, as recognized expertise and background of the high-level brands allows us to create amazing products. For consumers, this is an opportunity to find new ways to express their personal style and passion for our brand. ”

In terms of design, the OMEGA retains its legendary sense of detail, creating sunglasses of the finest metals and synthetic materials. All eyeglass lenses are high-quality and resistant to scratches, with special treatment for reflections. The lens is also engraved with the name and logo of OMEGA, and in many other parts of glasses, such as protection of the nose and the frame of the glasses.

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Among the new collection, there is also a collector’s model in honor of the Olympic Games 2016 in Rio, where OMEGA participated as Official Timekeeper. This pair of classic Unisex sunglasses is only available in one color: matt black with green lenses biasing. Other distinctive design details include a special bridge to the shape of the OMEGA logo. Only 2016 pairs have been created, and will be available during and after the Olympic Games.

Finally, a pair of sunglasses OMEGA enclosed within a hard case made of Zebrawood material resembling the interior of OMEGA Boutiques. It even included a bag microfibre as alternative transport option.

Tags: sunglasses, fashion, fashion style, women clothing, fashion for men

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